Another advert to communicate the importance of preservation was the ambient advert called the “Coral Cemetery” which was done in June 2009. This advertisement was created by The Shimoni Finkelstein Draftfcb agency to advertise the Green Party. (6)The creative team produced an environmental installation of a coral cemetery, which hovered in the Northern Red Sea Beach in Israel. This giant installation consisted of seventy-five gravestones, which were placed in areas where dead coral occurred. The gravestones carried the names of coral reefs that have died in the past. It was put up during the heavy tourist season in order to show how rapidly the coral is dying. At this point seventy percent of the Northern Red Sea Beach’s coral is dead and people failed to believe this. They needed to some how convince tourists that this is in fact true and communicate to them that they play a huge roll in the corals fate.